Spoilers ahead!
Greta Gerwig's Barbie is a very entertaining movie, and is surely the least-flawed feminist manifesto you'll ever find in summer-blockbuster format. The film has a few minor problems and two major ones -- one of which just might be the film's hidden post-feminist message.
The Matriarchy in Barbie Land (BL) starts off as a powerful satire of our Patriarchy. The gender roles in BL are a complete (though sexless) reversal from the power structure that feminists say obtains in the Real World (RW). The indictment of RW Patriarchy is all the more effective because the Barbies innocently find the Matriarchy unremarkable, while the Kens are only vaguely frustrated at having their worth determined entirely by the Barbie gaze. (Gerwig made sure to use "gaze" in the script here.)
There are a few noticeable flaws in the script, that could have been fixed without undercutting the powerful Galt-like speech that Gerwig speaks through her self-insert character Gloria (ably played by America Ferrera). The two most obvious:
- Gloria's husband is a throwaway character, with maybe 3 uninteresting lines in 3 unimportant scenes. In this film he's the dog who didn't bark, a Chekhov's gun loaded with blanks and never fired. His only purpose in the film seems to be to blunt potential criticism that Gloria's speech is that of a bitter single mom. But his character didn't need to be so glaringly irrelevant. A few minutes of well-used screen time for him could have established that Gloria's indictment can still be validly issued from inside a normal marriage.
- Ken returns to BL after experiencing Patriarchy in the RW for at most a few hours. He then is able to effortlessly conquer BL off-screen using just the idea of Patriarchy. This gives Patriarchy far too much credit, even considering how innocent the Barbies are. But perhaps the alternative would be problematic: if Patriarchy uses mechanisms instead of magic, then its actual workings would have to be examined, and Ken doing actual work might give him agency and sympathy. Still, other alternatives can be imagined, e.g. Ken returning with patriarchal cultural media. If Patriarchy works like a magic wand, then critiquing it becomes harder than necessary.