Oversupply Of Woke Journalism Considered Harmful For Woke Journalists

Freddie deBoer is a self-proclaimed Marxist who understands enough economics to diagnose why an over-supply of woke journalism leads to sharply declining compensation for woke journalists:

A really important lesson to learn, in life, is this: your enemies are more honest about you than your friends ever will be. I’ve been telling the blue checks for over a decade that their industry was existentially fucked, that the all-advertising model was broken, that Google and Facebook would inevitably hoover up all the profit, that there are too many affluent kids fresh out of college just looking for a foothold in New York who’ll work for next to nothing and in doing so driving down the wages of everyone else. Trump is gone and the news business is cratering. 

Why have half a million people signed up as paying subscribers of various Substack newsletters, if the establishment media is providing the diversity of viewpoints that is an absolute market requirement in a country with a vast diversity of opinions?

Establishment media’s takeover by this strange brand of academic identity politics might grow even more powerful, if that’s even possible, but dissenters will find a place to sell alternative opinion; there’s a market. What there might not be much of a market for anymore is, well, you - college educated, urban, upwardly striving if not economically improving, woke, ironic, and selling that wokeness and that irony as your only product. Because you flooded the market. Everyone in your entire industry is selling the exact same thing, tired sarcastic jokes and bleating righteousness about injustices they don’t suffer under themselves, and it’s not good in basic economic terms if you’re selling the same thing as everyone else. You add that on to structural problems within your business model and your utter subservience to a Silicon Valley that increasingly hates you, well…. I get why you’re mad. 

In the span of a decade or so, essentially all professional media not explicitly branded as conservative has been taken over by a school of politics that emerged from humanities departments at elite universities and began colonizing the college educated through social media. Those politics are obscure, they are confusing, they are socially and culturally extreme, they are expressed in a bizarre vocabulary, they are deeply alienating to many, and they are very unpopular by any definition. The vast majority of the country is not woke, including the vast majority of women and people of color. How could it possibly be healthy for the entire media industry to be captured by any single niche political movement, let alone one that nobody likes? Why does no one in media seem willing to have an honest, uncomfortable conversation about the near-total takeover of their industry by a fringe ideology?

And the bizarre assumption of almost everyone in media seems to have been that they could adopt this brand of extreme niche politics, in mass [sic], as an industry, and treat those politics as a crusade that trumps every other journalistic value, with no professional or economic consequences. They seem to have thought that Americans were just going to swallow it; they seem to have thought they could paint most of the country as vicious bigots and that their audiences would just come along for the ride. They haven’t. In fact Republicans are making great hay of the collapse of the media into pure unapologetic advocacy journalism. Some people are turning to alternative media to find options that are neither reactionary ideologues or self-righteous woke yelling. Can you blame them? Substack didn’t create this dynamic, and neither did I. The exact same media people who are so angry about Substack did, when they abandoned any pretense to serving the entire country and decided that their only job was to advance a political cause that most ordinary people, of any gender or race, find alienating and wrong.